# ProFX Leads

> ProFX Leads is an AI-powered autonomous B2B marketing platform. You tell it
> the business outcome you want in plain English — it discovers leads, drafts
> verified campaigns, and executes permitted actions, asking a human only when
> necessary.

## What is ProFX Leads?

ProFX Leads is an autonomous marketing operating system for B2B teams. Instead
of clicking through five tools, an operator types one command (for example,
"find 30 forex brokers in MENA" or "create next week's social content") and
ProFX AI prepares the research, drafts the content, and runs every permitted
step automatically.

## Who is ProFX Leads for?

B2B teams that live on pipeline: event and expo organizers, brokerages,
fintech brands, and agencies. It currently powers eight businesses, including
ProFX Expo, ProBiz Awards, BridgingFX, BridgingFX Academy, FinXCART, StoxPips,
TradeFXFunds, and ProFX League.

## What does ProFX Leads actually do?

- **Lead discovery** — finds B2B prospects through Apollo.io and CSV import,
  enriched and scored into a real pipeline.
- **Outreach campaigns** — plans 7-stage, event-aware email and WhatsApp
  sequences with pre-approved content.
- **Unified inbox** — every email and WhatsApp reply lands in one place with
  AI-drafted responses and human handover.
- **Social content studio** — generates a week of on-brand posts and a content
  calendar in one command.
- **Brand Brain** — a knowledge base of the company's offerings, ideal
  customer profile, pricing, and compliance rules, so the AI never invents
  facts about the business.
- **Approvals and guardrails** — discounts, custom pricing, and sensitive
  actions wait for a human sign-off. Automation is OFF by default and a
  master pause switch stops everything instantly.

## How is ProFX Leads different from a CRM or a social media scheduler?

A CRM stores leads; a scheduler queues posts. ProFX Leads does the work: it
discovers the prospects, writes the first draft, follows up, triages replies,
and only interrupts a human when a decision is genuinely needed.

## Which tools does ProFX Leads connect to?

Lead data: Apollo.io. Email sending: Gmail, Outlook, Brevo, SendGrid, or any
SMTP mailbox. Messaging and voice: WhatsApp via the Meta Cloud API, Twilio,
and Zadarma SIP.

## Is my data safe with ProFX Leads?

Yes. Every workspace is strictly isolated — one business never sees another's
leads, campaigns, or messages. Nothing sends without passing the approval
rules the operator configured, and a master pause halts all automation
immediately.

## Where can I learn more?

- About page: /about
- Sign in: /login (accounts are created by the workspace super admin)